Facebook changes its name to Meta as a part of rebrand
On Thursday, Mark Zuckerberg announced that Facebook, the parent company, will be changing its name to Meta to represent its new objectives to create a metaverse.
In the announcement, Zuckerberg said that “I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they’re not changing.”
Names of social media platforms like Facebook, Instagram, WhatsApp will not be affected by the rebranding. It is similar to what Google did with the rebranding of its parent company into Alphabet in 2015.
Why Facebook is rebranded into Meta?
“Meta” is a Greek word that means “beyond” and is also a part of the word metaverse. Metaverse is a new concept for most of us. In simple words, we can say it’s the future of the internet, based on Virtual Reality. Metaverse could be an online platform or an online world, where people can interact inside this virtual environment, with the help of VR headsets.
Zuckerberg said that its existing brand could not “possibly represent everything that we’re doing today, let alone in the future.” They are no longer interested in calling themselves a social media company but want to be seen as a metaverse company.
They also hired 10,000 employees in Europe to work on Virtual Reality.
Facebook rebranding its parent company into Meta is the first step, and the future is full of possibilities. Here is the official website of Meta, you can go through it to learn more about them.